Sabobe as a company was founded in 2012 in Berlin. Before that, it was a freelancing business since 2006. Founder Sandra Borchert got into the booking industry as her friend from the American heavy metal band Sub Masters asked her to help them get a foot in the door, and has since been into music booking for many different musicians and bands.
Over the past 7 years, Sabobe has been focusing on emerging artists coming from all different corners of the world and touring around Germany but also the UK. One memorable show was for English DJ Adamski at the Berlin Presseball back in 2015.